Black Lives Matter

From this moment forward, we, a small group of passionate employees and leadership, are committing to radical change in support of BIPOC and the BLACK LIVES MATTER movement. Company-wide change that will permeate our brand and culture and will include every aspect of our business: the employees and future leaders we hire, the vendors we work with, the brands we partner with and the artists, creatives and models we spotlight.

We have already taken the following steps, and there are many more to come. This will be an ever-evolving document and we will continue to add to it as we move forward and learn.

  • Donating: We will use our financial resources to support the Black community.
    • is pledging a donation of $100K to The Loveland Foundation, an organization focused on efforts to bring opportunity and healing to communities of color, and especially to Black women and girls, through fellowships, residency programs, listening tours, and more.
    • is committing to donating 15% of net proceeds on all sales of products on and for one full year to The Loveland Foundation.
  • An investment in education: We want to continue to learn and grow in our understanding of institutional and structural racism. We’ll be bringing in diversity coaches to help both the team and leadership navigate our blind spots and hold sessions on internal diversity and inclusion. We commit to creating safe spaces for team members to speak out about diversity and race in our workplace. We’ll also be creating a library of resources to continue our ongoing education.
  • Diversity on our team & leadership: We’ll be preparing for future roles on our team by creating and implementing intentional hiring practices that welcome BIPOC applicants to Our company culture will be carefully assessed to ensure an encouraging and welcoming environment for any new hire.
  • A greater perspective: We pledge to diversify our roster of freelance photographers, artists, social partners, and event partners, welcoming a wider range of perspectives into our art direction, our products, our space, and our social channels.
  • A focus on our vendors: We commit to evaluate our partnerships with all vendors, from brands sold on to artists and creative contributors, and partner with more Black-owned businesses and vendors immediately.
  • Our plan for photography: We will commit to authentic representation on our site and social feeds by hiring and featuring Black and brown models and content creators of all shapes, backgrounds and sizes.
  • Use our platform: We promise to amplify Black voices, art, and resources wherever we can. We will listen, learn, and lean on our community for accountability.

Here are some resources we have gathered from Black leaders, writers, artists, and organizations, as well as tools to help us all learn and grow.



  • Dive In Well: An organization committed to cultivating space, community, conversations and change for a more equitable and accessible wellness industry.
  • Therapy for Black Girls: An online space (and podcast!) dedicated to encouraging the mental wellness of Black women and girls.
  • Inclusive Therapists: Inclusive Therapists offers a safer, simpler way to find a culturally responsive, social justice-oriented therapist, centering the needs of marginalized populations.
  • Ethel’s Club: The first social and wellness platform designed to celebrate people of color through their physical spaces, online marketplace, concert venue, and soon to launch global digital platform.
  • The Loveland Foundation: An organization focused on efforts to bring opportunity and healing to communities of color, and especially to Black women and girls, through fellowships, residency programs, listening tours, and more.
  • NAMI: The nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.



  • Order from a Black-owned restaurant or coffee shop in your neighborhood. (@helenr has an IG story highlight for a bunch of links for different cities in the US)
  • Identify Black-owned businesses, from vintage shops to pharmacies and everything in between, on the Official Black Wall Street app (you can also access a directory on their webpage).
  • Check in on your Black friends and colleagues—offer support, send them a gift card, offer child care, or pick up groceries. Let them know you are there but don’t be upset if you don’t get a response.
  • Research how your city’s budget is being distributed – how much is going to the police force vs. other public programs for mental health, homelessness, and education? Contact your elected officials to make your stance known.

The Agenda Mart

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